TRENDS OF BEAUTY

After a dazzling premiere, TRENDS OF BEAUTY returns!

More than 4,000 trade visitors agreed: a cosmetics trade fair in Vienna was long overdue! No fewer than 190 exhibitors and brand names were present at the 2011 premiere in the AUSTRIA CENTER VIENNA. The attending sector representatives expressed great enthusiasm. Even optimists had not expected such a brilliant start to TRENDS OF BEAUTY. The next cosmetics industry event in Vienna is already fixed in the calendar: TRENDS OF BEAUTY will return for a second time on 22 and 23 September 2012.

picture gallery TRENDS OF BEAUTY 2011 

National and international trade visitors: The future belongs to TRENDS OF BEAUTY

The catchment area of the city of Vienna and the surrounding federal states offers by far the biggest market in Austria. The premiere in 2011 attracted large numbers of trade visitors from Vienna, Lower Austria, Burgenland, Upper Austria, Salzburg, Styria and Carinthia.
What’s more, Vienna is the international hub for Eastern Europe. Thanks to targeted marketing strategies, the 2011 fair welcomed trade visitors from the Czech Republic, Slovakia, Hungary and Slovenia. The feeling of a new beginning was tangible, and both trade visitor and exhibitors agreed: The future belongs to this trade fair!

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